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Writer's pictureOlga Kuznietsova

How to Create a Business Plan

A good business plan will lead you through every step of starting and running your business. You will be using your business plan as a blueprint for structuring, running, and developing your new business. It is a way of working about the company's core elements. But what makes a good business plan?



Business plans will help you secure financing or make new business partners available. Investors want to be sure their investment will yield a return. Your business plan is the method you can use to persuade people that it is a good decision to partner with you or invest in your business.

The parts that make the business plan are clear and straightforward. The widespread guidelines tell us that is should include the following elements:

  • Executive Summary

  • Company Description

  • Products and Services

  • Marketing Plan

  • Operational Plan

  • Management & Organization

  • Startup Expenses & Capitalization

  • Financial Plan

  • Appendix

Here are three breakdowns to begin your business plan:


1. Define your new business


The first step is to explain clearly what business you want to create. It is important that you be realistic about the challenges that you are likely to face during the process. All the variables providing a competitive advantage should be obvious to you.


2. Involve details for setting you above the edge


It's a good idea to involve any data about external expected growth when writing the market analysis, and why one business could have a share of the market. pricing strength that means how customer requirements would be impacted if your business were to change its prices is one piece of information that is often exempted from business plans, but that can help place you on the edge.


3. Ensure that the plan is editable for various audiences


Based on your target audience, various parts of your business plan become more important. For example, investors may want to see your financial forecasts, while employees may be more interested in your business's organizational structure.


By Toqa Emad, The Startup Club Marketing Executive

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